The World: New York - Reader's Digest paid circulation cut by two million

The new management team at Reader's Digest will cut the magazine's guaranteed paid circulation by 20 per cent to make it more cost-effective.

Circulation will drop from ten million copies per issue to eight million from the beginning of next year.

Eva Dillon, the group publisher of Reader's Digest, said: "It makes sense for us because it's cost-efficient, and it makes sense for advertisers because it's more relevant to loyal readers."

Reader's Digest is the latest of a number of US titles to make so-called base-rate reductions to attract a more loyal readership and better-engaged audiences. They include Time, Women's Day, TV Guide and BusinessWeek.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content