The World: New York - Sacked boss slams Wal-Mart 'smear campaign'

Julie Roehm, the former Wal-Mart marketing chief at the centre of a row that led to the supermarket giant relieving DraftFCB of its $570 million account after just two months, has accused the company of running a "smear campaign" against her.

Roehm, who is suing Wal-Mart over her sacking, made the allegation a week after it filed its own counterclaim. Wal-Mart alleges she had an inappropriate relationship with a colleague, Sean Womack, the company's vice-president communications architecture, and with the agency.

She said in a statement: "Wal-Mart is insinuating things about my personal life and pretending I violated some code of ethics with advertisers, all to distract from the reality that it didn't want my form of progressive marketing."