The World: New York - Simpson to head New York office of Duval Guillaume

Duval Guillaume, the Belgian ad agency, has opened an office in New York.

The company already has offices in Antwerp and Brussels and has appointed David Simpson, the former senior vice-president of business development at Pedone & Partners, as the general manager.

The new office, which opened on 9 May, is the agency's first attempt to expand outside of Europe.

Andre Duval (pictured), a partner at Duval Guillaume, said: "We are excited about bringing David on board to steer our course in the US. His entrepreneurial instincts plus experience in international business, consumer and B2B marketing open new doors for us here."