The network won the business in a two-way pitch against Carat, which shares communications duties with SMG on the rest of P&G.
The FMCG giant moved Gillette's global media planning and buying out of MindShare last month.
Procter & Gamble has handed the $560 million planning account for its recently purchased Gillette business to the Starcom Mediavest Group.
The network won the business in a two-way pitch against Carat, which shares communications duties with SMG on the rest of P&G.
The FMCG giant moved Gillette's global media planning and buying out of MindShare last month.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now