The World: New York - Stuff US tipped to fold as standalone magazine

The US version of Stuff magazine is expected to cease publication as a standalone title in the autumn and become a section in Maxim.

Stuff had been expected to emerge in a different form after it was sold, along with Dennis Publishing's other US men's titles, to the private equity company Quadrangle Group in a $240 million-plus deal, which is about to be signed.

Dennis launched Stuff as a shopping-focused title to block Emap's FHM from gaining ground on Maxim by offering advertisers a lower-cost alternative. However, Stuff has had a rocky financial ride and FHM US folded last year.

Alpha Media Group, the company responsible for the former Dennis Publishing men's titles, is expected to put extra resources into Maxim and a music monthly called Blender.

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