The World: New York - TAXI wins creative account for OpenSkies

OpenSkies, the new premium transatlantic airline being established by British Airways, has appointed TAXI New York to handle creative work on its account.

OpenSkies has applied for regulatory approval to launch transatlantic flights this summer, initially between Paris and New York.

TAXI will be responsible for establishing the airline's brand positioning and creating its launch campaign.

Dale Moss, the OpenSkies managing director, said TAXI was "a good match for us both creatively and culturally".