The World: New York - TBWA North America names LePlae its president

Robert LePlae (pictured), the president and chief executive of TBWA\California, has been promoted to president of TBWA North America.

He will continue to report to Jean-Marie Dru, the president and chief executive of TBWA\Worldwide, overseeing all of North America's operations, including TBWA\Chiat\Day and the Tequila offices in New York, Los Angeles and San Francisco. He will also manage TBWA\New York and will join TBWA's executive committee.

LePlae joined TBWA\Chiat\Day Los Angeles in 1998 as its managing director and since then has worked in the San Francisco, New York and Tokyo offices.

Dru said: "This appointment is both a natural and logical move."