The World: New York - TBWA wins $45m US Michelin creative account

Michelin has appointed TBWA\Chiat\Day to handle creative work on its $45 million passenger car and light truck replacement business in the US.

The Omnicom-owned agency, which already works on the brand across Europe and Asia, takes over the US assignment from Interpublic's Campbell-Ewald.

Scott Clark, the chief operating officer of Michelin Americas Small Tires, said TBWA's appointment would result in a team "capable of reaching consumers in ground-breaking, creative ways".

The media assignment remains with WPP's MediaCom in New York.