The World: New York - TGI Friday's calls review of $90m ad account

TGI Friday's is reviewing the creative and media duties on its $90 million advertising account.

The Carlson Restaurant-owned brand has already approached between six and eight agencies regarding the business, with the intention of creating a shortlist of three in early April. The successful agency is set to be appointed towards the end of May.

Deutsch/LA, which has been the incumbent on the account since 2003, will not repitch for the business.

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