The World: New York - Times Square sign owners offer synchronisation

A group of media companies controlling some of the biggest digital signs in New York's Times Square are to make it easier for brands to simultaneously put their names in lights across multiple venues.

Times Square Domination will offer marketers a "one-stop shop" for creating campaigns in the arena. The network will be able to synchronise messages across many of the square's video billboards, including Clear Channel's Spectacolor HD sign, the ABC Super Sign and the Nasdaq monitor.