The World: New York - Travis takes senior vice-president role at Dentsu

Will Travis, the Attik partner who helped drive the UK company's push into the US, is to take a top role at Dentsu, which acquired the digital and design specialist last year.

Travis, a Briton, joins Dentsu America as senior vice-president with a brief to build new business and expand relationships with global clients such as Toyota and Canon.

Tim Andree, the Dentsu America chief executive, said: "Will is a very energetic guy who will bring a new flavour and attitude. Attik is doing very well and it made sense to elevate him to a wider role at Dentsu."

Travis said: "Dentsu will go from being an extension of a Japanese shop to a well-known American agency known for great work."