The World: New York - Two Hispanic shops pick up Miller creative briefs

Miller Brewing has awarded the Hispanic ad agencies CreativeOndemanD and La Comunidad the creative briefs for Miller Lite and Miller Genuine Draft respectively.

The agencies pitched against The Bravo Group and Casanova Pendrill.

Both Miller Lite and Miller Genuine Draft spent around $30 million on Spanish-language media in 2005.

The decision follows a below-the-line pitch for both brands earlier this year, when Publicis Groupe's Frankel won the business for the Hispanic markets.

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