The World: New York - Unilever set to move $300m Magnum into Lowe

Unilever is set to move the creative assignment on its $300 million global Magnum ice-cream account out of McCann Erickson and into Lowe, its Interpublic stablemate.

The realignment is understood to involve only the Magnum brand and not McCann's other ice-cream business.

However, Magnum is by far the biggest global brand in Unilever's ice-cream portfolio. The estimated agency revenue on the business is $20 million.