The World: New York - Upfront ads for TV in Q4 exceeds expectations

National advertisers are to invest as much or even more than expected on television advertising in the fourth quarter, experts have said.

Advertisers are expected to finalise primetime upfront advertising "holds" to "orders" of more than $2 billion, despite fears that they are to abandon television.

John Swift, the managing partner of activation for the media agency PHD, said: "Fourth-quarter ad spending on broadcast television is looking like it's going to be no different than in past years, despite the economy, and I'm surprised by that."


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