Total measured US advertising expenditures during the first six months of 2008 fell by 1.6 per cent when compared with the same period in 2007, TNS Media Intelligence has found.
More worryingly, second-quarter spending declined by 3.7 per cent, the steepest quarterly decline since 2001.
The biggest losers were the local and national newspapers, while AT&T's adspend dropped 15.6 per cent.
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