The World: New York - Volkswagen seeks agency for US ad account

Volkswagen has announced that it is looking for an agency to handle its advertising account in the US.

The pitch process is being handled by Roth Associates.

For the past four years, VW has worked with Crispin Porter & Bogusky on the account.

The agency, which created a campaign for the brand that featured the actress Brooke Shields theorising that couples are only having children as an excuse to buy a VW Routan minivan, has said that it will not repitch.


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