The World: New York - Y&R to boost digital offering with interactive arm

Young & Rubicam is setting up an interactive unit to help it embrace the digital age. Y&R aims to grow interactive from 3 per cent to 15 per cent of its revenue over the next three years.

The launch of the unit, which will bring together 250 staff currently working in interactive, comes as its roster of packaged good clients, including Colgate-Palmolive, Cadbury Schweppes and Campbell's, move away from traditional media.

Hamish McLennan, Y&R's global chief executive, said: "Any agency needs to have a digital offering as part of its services. We recognise this is going to be a huge part of our business around the world."