The World: Norwalk - Virgin Atlantic turns to McKinney for US work

Virgin Atlantic Airways has named the Havas-owned McKinney agency in South Carolina as the agency of record on its $7 million US account.

McKinney will handle strategy and creative work in partnership with MEC Interaction, part of Mediaedge:cia, which will look after communications planning and buying. The business was previously held by Crispin Porter & Bogusky, which declined to repitch.

Chris Rossi, the Virgin Atlantic senior vice-president, North America, said McKinney had "both the strategic and creative teams" to take the brand forward in the US.