The World: Ottawa - Canadian broadcasters get ad boost

The Canadian Radio-television and Telecommunications Commission has outlined plans to reward Canadian broadcasters with increased advertising minutes if they screen more locally produced drama.

In 2003, Canadian broadcasters spent over four times more on US imports than on Canadian productions.

The scheme will allow channels to raise advertising levels from 12 to 14 minutes per hour, provided they increase Canadian programming: for each hour of local programming aired, the broadcaster will earn between 30 seconds and eight minutes of additional advertising, which can be deployed anywhere in the schedule. The CRTC estimates each minute to be worth C$80,000 (US$67,000) in additional revenue.

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