The World: Paris - Aegis Group purchases search engine marketing shop

Aegis Group has announced the acquisition of Aposition, a search engine marketing agency.

The agency, which advises clients how to organise their website in order to maximise their presence in search engine listings, has gross assets of EUR2.7 million.

Aegis' purchase of Aposition follows acquisitions of search businesses in Belgium, The Netherlands, Germany and Thailand so far this year.

Robert Lerwill, the chief executive of Aegis, said: "Search is absolutely core to all forms of marketing activity and is estimated to grow at a rate of 25 per cent per year, globally."