The World: Paris - Ban forces primetime ads off public TV channels

Broadcasting reforms in France have enforced a ban on primetime TV ads on public TV channels.

In a bid by the president, Nicolas Sarkozy, to increase the quality of French public broadcasting, the move, which comes into force after a voluntary agreement by the management of France Televisions, will prevent ads from being broadcast after 8pm.

All ads on public TV are then expected to be phased out by 2011.

The ban has been met with dismay by some TV stations, which argue that the move will simply benefit their privately owned rivals, such as TF1.