As well as developing new business across the continent, she will also supervise the global Kraft account.
She began her career in 1995 at Saatchi & Saatchi Paris before moving to New York. In 1999, she joined McCann-Erickson in Central Asia as the managing director before moving to Euro RSCG in 2002.
Pierre Lecosse, the chairman and chief executive of Euro RSCG Europe, said: "Vanessa's expertise on local and international accounts, as well as her energy, are great assets."