The World: Paris Bodier announced as Initiative France president

Stephane Bodier has been named as the president of Initiative France and co-president of the group's buying consortium, Magna Global France.

Reporting to Dirk Wiedenmann, Initiative's head of regional operations, he will work alongside the managing director, Pierre Gaymard, to maintain client services and develop new business.

A pioneer in online offerings targeting the youth market, Bodier, a former managing director of Initiative Paris, will also use his experience to bolster Initiative's digital expertise.

Wiedenmann said: "Stephane's all-round understanding of media, knowledge of the French market, and ability to create effective business solutions integrating digital media is the perfect combination for us."