The World: Paris Carat beats three to win EUR150m SIG media business

Carat has won the EUR150 million SIG account, the French equivalent of COI.

The agency won the account following a four-way pitch against Media Planning Group, ZenithOptimedia and Omnicom.

Carat already handles EUR65 million of SIG business and picked up a number of extra government agencies including the Service a la Personne and the Agency de l'Environment et de la Maitrise de l'energie.

Marie Sauty de Chalon (pictured), the chairman of Carat France, said the victory was a massive achievement for the agency following an intense and creative work period.