The World: Paris - De Rugy joins Naked to manage new Paris operation

Eric de Rugy, the former chief executive of Mediaedge:cia France, is joining Naked to run its new office in Paris.

De Rugy's team will include Gregory Duquesne, the former managing director of Interpublic's below-the-line agency Initiative 356, as the strategic planner. Nicholas Bard, the former planning director of FCB, will be the channel planner.

The Paris office will be Naked's sixth, following last year's launch in New York.

De Rugy quit MEC France in January, having been involved with the business for 13 years.

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