The World: Paris - DraftFCB chooses Benoit Hery as new president

Benoit Hery, the former vice-president of Grey Global Group's G2 Paris agency, has been named the president of DraftFCB Paris.

He joins along with Monique Wahlen, the former manager of strategies at G2. She becomes the general manager.

David Florence, the DraftFCB president for Europe, the Middle East and Canada, said: "Benoit has a broad understanding and appreciation for new and established modes of communication, and has shown himself to be a dynamic leader."

Hery and Wahlen have already worked together for eight years and have co-written books on marketing trends.