The French minister of culture and communication, Renaud Donnedieu de Vabres, has announced plans which will allow CFII, a French-language news channel, to launch by 2006.
France Television will have a leading role in the new company formed to launch the channel and the French government has already allocated 65 million for the launch.
Nickelodeon France launches MTV is spending 3 million on an advertising campaign backing the French launch of its children's channel Nickelodeon.
The station will be broadcast on cable, satellite and the Canalplay video-on-demand channel. Its revenue will comprise 70 per cent operators' fees and 30 per cent advertising.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
