The World: Paris - Havas creates umbrella brand for MPG media shops

Havas is uniting all of the Media Planning Group media agencies under the name Havas Media.

The organisations under the umbrella name will include MPG, Arena, Media Contacts, Havas Sports and B6 Integrated Entertainment.

The regrouping aims to simplify the existing structure of the network. Alfonso Rodes Vila (pictured), the chief executive of Havas Media, said: "Ultimately, it's about adopting a simple, yet dynamic, structure that will allow us to relate to our clients with flexibility and speed so that we can leverage the revolution in the media environment."

The MPG network is represented in 93 countries.