World: Paris - Kraft moves media account to MindShare France

MindShare has won the Kraft media planning and buying account in France, putting an end to Carat's seven-year relationship with the food brand.

The account, estimated to be worth more than EUR60 million per year, follows similar account reviews in other European markets, including Portugal, which was won by MindShare, and the UK, Spain and Scandinavia, which were all won by Starcom.

Kraft Foods recently held a separate review of its Belgian media buying. The account, worth an estimated EUR18 million, was retained by Carat.

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