The World: Paris - Le Monde revamps as France Soir goes bankrupt

The French daily newspaper Le Monde has undergone a revamp in an bid to boost sales, which have dropped from 360,000 in 2002 to 340,000 in 2005.

The paper has been divided into three sections: Actualities (news), Decryptages (profiles, reports and analysis) and Rendez-vous (entertainment).

Young & Rubicam created the ad campaign for the relaunch, which includes TV, radio and press ads.

Meanwhile France Soir, another French daily, has filed for bankruptcy, citing poor sales.

In 2001, the newspaper sold more than 100,000 copies a day, a total that dropped to 58,000 in 2005. During its heyday in the 60s, France Soir sold more than one million copies a day.

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