The new agency won the business following a four-way pitch against Publicis Conseil (which works on Coca-Cola Light, Coca-Cola Citron and Minute Maid), M&C Saatchi GAD and McCann Erickson (which handles the company's Coca-Cola Vanille and Powerade accounts).
Marcel was founded in May this year by the creative team Frederic Raillard (bottom) and Farid Mokart (top).