The World: Paris McCann targets BETC Euro RSCG for new executives

McCann Paris has raided BETC Euro RSCG for five senior executives.

Elie Ohayon, the Euro RSCG managing director, has been made the president. He will be joined by Jean-Philippe Martzell, who was formerly the senior strategic planner, and Jerome Gilbert, the strategic planning director, who are both joining as joint MDs.

Finally, Eric Holden and Remi Noel, who were the artistic director and a copywriter respectively, will join McCann Paris as the creative directors.

Ohayon began his career at Young & Rubicam in Paris in 1987. He stayed there until 2003 and rose to the position of vice-president. He joined BETC Euro RSCG in 2003.