The World: Paris - MD and creative chief named Euro RSCG presidents

BETC Euro RSCG has named its managing director, Raphael de Andreis, and its creative chief, Stephane Xiberras, as co-presidents.

The appointments are part of efforts to develop the agency's creative, integrated and global expertise. International business accounts for 70 per cent of its business.

The agency is also intending to allow Mercedes Erra, the chairman of Euro RSCG France, and Remi Babinet, the president of Euro RSCG, more time to devote to client and creative development.


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