The World: Paris - MPG strengthens global client offer with three hirings

Media Planning Group is strengthening its global management team by appointing three chief client officers.

Each will have responsibility for servicing a selection of global clients from one of three cultural backgrounds: Anglo, French or Spanish.

The first appointment is Yves Del Frate (pictured), a member of the Havas Creative Board, who will be responsible for MPG's French-speaking clients.

The MPG chief executive, Fernando Rodes, said: "These client guardians will be allocated to a selection of accounts in order to leverage our understanding of our clients' cultural and commercial challenges across all markets."

The other two have yet to be appointed.