The World: Paris - Public and Yahoo! team up to launch web TV channel

The French weekly gossip magazine Public has ploughed x10 million into an internet TV channel in a partnership with Yahoo!

Public TV launched last week and broadcasts for three hours a day via the www.yahoo.fr portal and Public's dedicated website, www.public.fr.

The advertiser-funded channel features celebrity news, interviews and videos, and is fronted by the French TV presenter Magloire.

Hachette Filipacchi Medias launched Public, which is targeted at 15- to 30-year-old females, in 2003.

Public's rival, Emap's Closer, also made its internet TV debut in the past month.