The World: Paris - Publicis expands digital presence with Portfolio buy

Publicis Groupe has expanded its presence in the digital communications market with the acquisition of Portfolio, the Korean digital marketing agency.

As part of the acquisition, Portfolio will become part of Publicis Modem, the digital arm of the Publicis Worldwide global network, and will be rebranded as Publicis Modem Korea.

Martin Reidy, the chief executive of Publicis Modem, said: "With the explosive growth in the region, this acquisition is an incredible opportunity for everyone involved."

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