The World: Paris - Rey and Abderrahim plot Icilondres creative agency

Franck Rey, the former co-founder of Springer & Jacoby in Paris, and Rachid Abderrahim, the former manager of Armando Testa Paris, are launching a new agency called Icilondres.

The agency has yet to sign its first piece of business.

During his career, which also included stints as the creative director for Bates and Ogilvy & Mather in France, Rey has won numerous awards including a Cannes gold Lion in 2005 for his work on Mercedes-Benz.