Figures from TNS Media Intelligence reveal that advertisers spent EUR5.4 billion on TV, an increase of 5.5 per cent, EUR4.05 billion on print (up by 8.9 per cent) and EUR3.1 billion on radio (up by 6.6 per cent).
Unilever remained the biggest TV advertiser despite reducing its spend by 16.7 per cent to EUR150.9 million.
Nestle was the second-biggest, even though its adspend was down by 15.1 per cent to EUR120 million.
Third-placed Danone dropped its spend by 2.9 per cent to EUR114.5 million. Procter & Gamble held fourth spot despite its EUR108.3 million spend representing a drop of 12 per cent.