Sandell continues to design furniture for elite Italian manufacturers such as B&B Italia and Capellini, as well as Ikea.
Alongside his design assignments, he co-runs Sandell Sandberg, a company created in 1995 together with the art director Ulf Sandberg. Both partners, assisted by 40 staff, help their clients to develop a different kind of communication strategy based on the combination of all three fields: architecture, design and advertising.
"The idea behind our company is to think about architecture and design as a marketing tool," he says.
" I am convinced that a building communicates a message to the market as much as a print campaign does. For instance, we recently won a competition for a hotel in Stockholm with our design, Annarella; we also designed an outdoor restaurant in Malmo.
"I have also contributed to a new development in the Roppongi Hills area in Tokyo. It's a whole new residential, office and commercial district in the city, entirely created by 11 international designers. I designed the Tokyo bench for the complex.
"The most exciting moment in my career was when Capellini asked me to design furniture. I thought 'wow, I'm out there', like Philippe Starck.
"We also work a lot with Carlsberg on everything from a new bottle design to an advertising campaign. I also frequently work with agencies such as Lowe Brindfors and McCann-Erickson and I have designed offices for them.
"As soon as you enter the design world, you're brought to work internationally.
We work a lot with Italian companies and we have a lot of projects underway in Tokyo, Moscow, London and Stockholm. At the moment my biggest project is the new Stockholm Stock Exchange which will be inaugurated next January."
- Thomas Sandell was talking to Caroline Carlsson.