Yeung's doodles turned into a poultry-based explosive device. "Someone told me I should turn the drawings into a video," he says. And it's just as well he did. After seeing the finished work, the Parlophone video commissioner Dilly Gent told Yeung he needed to meet the right people to get his career as a director started. "She asked me if I was represented," Yeung laughs. "I had no idea what she meant - I was still doing my MA at St Martins."
But on this advice, Yeung sent a selection of his work to Black Dog, which contacted him immediately. He is now working at RSA and was recently tipped by one of the company's founders, Ridley Scott, as a young director to watch.
As well as directing in the UK, Yeung spends each summer at his home in Hong Kong. "Directing is a much tighter process over there," he explains.
"You probably have a week for pre-production and then shooting, and then a week more for post-production."
Along with a cluster of music videos for various hip-hop outfits, including Faultline (named one of the most creative graphic ideas of the year), Yeung's recent work includes Diesel, Citibank and ads for Canon, breaking in November.
Citibank wanted something very visual for its four ads, and Yeung was given quotes from four different designers. Such an open and unusual brief sat well with Yeung and the end result is striking. He chose to work in black and white, with close-up shots of flowers and a woman's face. On the back of this work, Communion W, the production company on Citibank, asked Yeung to do more work for Canon.
Yeung confesses it was films he had dreamed of making since the age of 15 and he hadn't considered directing commercials until someone suggested it. But working in this area is turning out well for the young director. "You get to work on a project for a month or two, then do something else. I like it that way right now, as I don't think I have the patience at the moment to work on a project for a year."
- Vernie Yeung was talking to Kate Nicholson.