The World: Prague - Brands call for no cut in advertising on public TV

Advertisers in the Czech Republic, including Coca-Cola and Danone, have sent written requests to the country's parliament asking it to allow the public TV channel, Ceska Televize, to continue broadcasting advertising at the same rate.

Legislation means the channel will have to halve the amount of time it dedicates to advertising from January 2007.

The letter warned the government that, following the change, ad charges would significantly increase.

The issue is being reviewed by the Czech Office for Protection of Economic Competition.