The World: Prague - Czech parliament votes against increasing ad quota

Proposals to raise the amount of advertising screened by the Czech public TV broadcaster have been rejected by the country's parliament.

As a result, ads carried by Ceska Televize will continue to account for just 0.5 per cent of its broadcasting time.

The MP Petr Rafaj had proposed raising the share to 1 per cent, which has been allowed until the end of last year.

Jan Levora, the head of the Czech Brand Products Association, whose members include Coca-Cola, Danone and Nestle, claimed the move would keep TV ad costs high, because the country's two existing commercial stations, Nova and Prima, had created a duopoly.