The World: Prague - Lowe Prague picks up creative task for Gambrinus

Gambrinus, the largest beer brand in the Czech Republic, has appointed Lowe Prague to its creative account, following a pitch against undisclosed agencies.

Lowe will be responsible for all aspects of creative communication relating to the brand, with its first campaign for the SABMiller-owned company being rolled out this summer.

Dominic Slade, the managing director of Lowe Prague, said: "We believe that the strong relationship we have developed over a short period of time with the Gambrinus team will ensure a fruitful and productive relationship resulting in great work."