The World: Providence - Bluestreak.com sold to Aegis for $12.5m

Aegis Group has acquired the ad-serving business Bluestreak.com for $12.5 million, and will integrate the company into the digital network Isobar.

Bluestreak.com, which has offices in Rhode Island and London, specialises in campaign management, optimisation and analysis for online advertising.

Aegis said the acquisition of Bluestreak.com would allow it to give ad customers the ability to "measure activity beyond the click" for online ads.

Bluestreak has a client base across the US, UK, France and Germany, and is credited with engineering the first rich-media ad in the US for Pfizer's Zithromax.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content