The World: Qingdao - White goods giant keeps Olympic roster in dark

Haier, the Chinese white goods giant, has left its newly appointed Olympics roster agencies uncertain about their future relationships after the departure of the company's marketing chief.

Larry Rinaldi, Haier's chief brand officer, who appointed DDB, Initiative and Burson-Marsteller to the roster, has quit after less than six months for "personal reasons".

Han Xiao Hua, the company's overseas business unit brand manager, said no "official" contacts existed with any of the agencies. "There is nothing in black and white," he added.

DDB, whose San Francisco office has begun to develop creative work for Haier's Olympics campaign, remains unclear about its status. "We have an agreement," Dick Van Motman, DDB China's managing director, insisted.

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