The World: Rio - Unilever consolidates oral care creative duties into Lowe

Unilever has consolidated global creative duties for its oral care brands in Asia, Latin America and Africa into Lowe.

The business, which includes brands such as Signal, Pepsodent and Close-Up, is worth around $50 million.

The account was previously split mainly between Lowe and JWT, with Ogilvy & Mather handling a small part of the business.

The consolidation is part of Unilever's ongoing drive to create global platforms for its larger brand groups, appointing a single lead agency for each.