The World: Rome - IPG merges Rome and Milan offices as McCann Italia

Interpublic has merged its McCann Erickson Rome and Milan offices to become McCann Italia.

Giuseppe Cogliolo, the managing director of McCann Milan, will run the new venture.

According to a statement, the agencies are being joined together to "pool talent, achieve greater synergy and speed up the decision-making process through one board of directors".

The rest of the senior management line-up includes Manuela Morpurgo, who will be the director-general, Paola Manfroni and Dario Neglia, who become the creative directors, and Paola Vincenti, the new-business director.

The combined McCann Italia now employs 210 people.

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