The World: Rome - Saatchis wins creative duties for Italian Post Office

Saatchi & Saatchi has won the contest to take over communication activities for the Italian Post Office.

The three-year contact involves offline and online advertising, as well as direct marketing and shopper marketing.

Fabrizio Caprara, the agency's chief executive, said: "We're very pleased with this result. First of all, because we're happy once again to have the opportunity of working with this client with whom we have had a very fruitful experience in the past. And, second, because it's a great satisfaction to face a project in which co-operation between the different marketing disciplines will play a fundamental role."


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