Clifford Chance, soon to become the world’s largest law firm, has
been talking to agencies about a global corporate advertising
Its head of marketing communications, Jeremy Knott, has contacted
multinational networks about a possible campaign to build the firm’s
reputation as a leading expert in corporate and public law around the
The move follows news that Clifford Chance will merge with the New York
lawyers, Rogers & Wells, and the German legal partnership, Punder
Volhard Weber & Axster. These, and a proposal to merge with Australia’s
Mallesons Stephen Jacques, would catapult the company from the world’s
number three to number one law firm.
Knott was unavailable for comment as Campaign went to press, but he is
understood to have held meetings with Saatchi & Saatchi and Ogilvy &
Mather about a campaign. It is unclear whether the project has been
given the green light from senior management at Clifford Chance.