The World: San Francisco - Al Kelly leaves Goodby Silverstein & Partners

Al Kelly, the group creative director of Goodby Silverstein & Partners, is leaving the agency to join StrawberryFrog in Amsterdam.

He will take on the role of executive creative director and report to the chief creative officer, Scott Goodson. Kelly will work closely with Kevin McKeon, the executive creative director of StrawberryFrog New York, on international accounts.

Kelly joined Goodby Silverstein in 1994 and has created award-winning campaigns for Haagen-Dazs, Polaroid and Budweiser. He has also worked for Lowe Lintas, Scali McCabe Sloves and Ogilvy & Mather.